| Labelling and certification |
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| In conclusion, value added production is just one of many possible strategies that must be considered by a company or by a policymaker. Alternative uses of the relevant economic resources must be evaluated in order to arrive at the optimal long-run strategy.Labelling and certification of fish and fish products |
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| Labelling and certification are important parameters in a product strategy, especially when entering international trade. In addition to adhering to regulatory requirements in the importing countries, voluntary labels or certification permit producers and marketers of fish and fishery products to target specific segments of consumers, gaining a competitive advantage. |
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| For example, many producers of fish and fishery products have undergone voluntary certification schemes such as the ISO 9000 programmes. This is done not only to raise effectively the quality standards of the production procedures but also to boost the chances that a company's products are chosen by specific importers or retailers. This factor has become of increasing importance due to added emphasis on traceability as well as stricter requirements from importers or retailers to their suppliers. |
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| Likewise, companies may choose to produce according to specific requirements that permit them to label their products as environmentally friendly or produced in respect of certain social values. Examples of such labelling include: "organic production" labels, "fair trade" labels", "dolphin-safe tuna" labels and eco-labels such as the Marine Stewardship Council label. In other markets, special labels denoting the geographic origin of the species have gained market share. |
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| Overall, it is expected that labels testifying to specific qualities and origin will increase their importance in the marketplace, especially in response to consumers' concerns about food safety and species sustainability. |
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