Behavioural Market Segments Among Surf Tourists: Investigating Past Destination Choice -

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America is often divided into North America, Central America and South America as well as including the Caribbean region and the concept of Latin America. North America consists of Canada, Mexico and the United States of America. Central America contains Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. The Caribbean region consists of Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Bermuda, British Virgin Islands, Cayman Islands, Cuba, Dominica, Dominican Republic, Grenada, Haiti, Jamaica, Martinique, Montserrat, Netherlands Antilles, Puerto Rico, St Christopher and Nevis, St Lucia, St Pierre and Miquelon, St Vincent and the Grenadines, Trinidad and Tobago, Turks and Caicos Islands, United States Virgin Islands and the Windward Islands. Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Falkland Islands, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay and Venezuela comprise South America.

The term Latin America is widely used to include the Spanish, Portuguese (and French) speaking parts of the Americas, such as Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, French Guiana, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela.

Photo title: Beaches of Rio de Janeiro, Brazil

Photo credit: Antonino Bartuccio, Corbis (National Geographic)

The Atlantic Ocean, bordering the east coast of the Americas, is relatively shallow compared to the Pacific Ocean, and has wide continental margins. The Amazon River flows into the equatorial Atlantic and other large rivers such as the St Lawrence, Mississippi, Orinoco, Rio de la Plata drain into this basin. The Gulf of Mexico and the Caribbean Sea are both shallow, semi-enclosed waters which make them sensitive to the heavy loads of industrial wastes, agricultural fertilizers and pesticides as well as areas of increasing population and coastal land use.

The Pacific Ocean to the west of the Americas has rugged mountains which parallel the coastline and narrow continental margins because the mountain slopes continue below sea level. The rivers are short and low volume resulting in an ocean that is less affected by land than either the Atlantic or Indian Oceans.

More information and images on North America and South America provided by our National Geographic partner.

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Title

Behavioural Market Segments Among Surf Tourists: Investigating Past Destination Choice ( DOCUMENT )

Author(s) / Editor(s)

Dolnicar,S.;

Fluker,M.

Description

Sport tourism, an example of which includes surf tourism, ‘is a prevalent and growing phenomena’. Nevertheless, very few investigations of the surf tourism market exist. This paper extends the work of other researchers by investigating surf tourists from a behavioural perspective, with the main aim of the study being to gain an insight into the travel patterns of the surf tourism market. This is achieved in an empirical way by using unsupervised neural networks to partition a group of surfers into homogeneous segments based on their past surf destination choice.

Keywords

SURFING;

SURF TOURISM MARKET;

DESTINATION CHOICE

Geography Keywords

INDONESIA;

AUSTRALIA;

AMERICA

Content Language(s)

English

Web Address

http://ro.uow.edu.au/commpapers/43/